Ilumya
Having psoriasis is no joke. But it doesn’t change the fact that humor is a powerful medicine that helps people live healthier, happier lives. This unbranded campaign sponsored by Ilumya featured Crack Up Charlie, a psoriasis sufferer who used his Twitter and Facebook feed to champion the healing powers of laughter.
The campaign included the Keepin’ it PsoReal website, an educational resource that shows how humor can be an effective tool in helping people deal with the daily challenges of psoriasis. Samples below, all I ask is that you enjoy.
Cosentyx
Psoriatic arthritis can interrupt days and stop people from enjoying the simple things in life. This campaign illustrates how Cosentyx offers around the clock relief from multiple symptoms, allowing patients to keep doing the things they love.
ABBV-951
This campaign for ABBV-951 shows how Parkinson’s patients can get back to living the life they know well thanks to the product’s ability to deliver a more consistent, subcutaneous dosage of levodopa/carbidopa into the body.
Belviq
Eisai Pharmaceuticals wanted to encourage those struggling with weight loss to focus on health rather than weight. By combining the My Healthy Promise with the weight-loss drug Beliviq, thousands of participants made a commitment to set realistic goals that lead to a healthier lifestyle.
It included a “Liberate Your Closet” event that inspired people to give away clothes that no longer fit, helping them stay forward-focused in order to bring about positive change. The program leveraged national and local media, including a national TV integration with “The Wendy Williams Show,” a satellite media tour, and a range of celebrity-sponsored tweets.
Listerine
Part of Listerine’s “Bring out the Bold” campaign, this video offered scientific-y proof of the transformative powers of the product and its social media content. My cameo as the guy washing his hands in the bathroom was a clear reminder to the world as to why I won best actor in junior high school.