With little to cheer about as a Knicks fan, I was thrilled to work on the Nets campaign celebrating their move to Brooklyn. No surprise, it turned out to be my favorite part of the NBA season.
The campaign included actors dressed as paperboys handing out free copies of The Daily News wrapped in our nostalgic-themed ad. Standing out on the streets of NYC, they yelled, “Extra, extra! Big-time sports is back in Brooklyn, read all about it!”