Creative Director

Bio

b. 1986, HK.

 

Senior level CD/Copywriter with a curious nature. A trait that serves me well in today's ongoing battle for media attention. Every brand has a personality, my job is to identify and articulate it in a way that’s impossible to ignore. With an extensive background in advertising and PR, I bring a unique perspective that sees the world through a wide lens – like a communications anthropologist hunting KPIs.

Writing is my passion. I know how to say a lot with very little. Whether it’s creating a long-form video script or a tweet on behalf of a brand, I sweat the details because every word matters. Contact me with any and all creative challenges, I’m here to help. 

 

Contact:

gfeinn@gmail.com 

917-523-1543

 

Fun facts

• I’ve had the pleasure of writing/producing over 200 TV commercials and videos

• Lead creative on over a half dozen new biz wins for FleishmanHillard’s NYC office including Cadillac, Listerine, Grey Goose and Foundation Medicine

• Created the long-running AT&T Wireless 'Signal Bar' campaign at Ogilvy

• Helped Translation LLC quadruple in size in little over a year, including new biz wins for Skittles and DSW

• Spent a summer as a freelance creative director in Saatchi & Saatchi's Auckland, NZ office

• Created the annual world record-breaking Great Guinness Toast

 

Places I've freelanced: Grey, BBDO, Saatchi & Saatchi, VaynerMedia, McgarryBowen, Translation, J Walter Thompson, Draft FCB, The Bloc, FCB Cure, Neon, Havas, Gyro, Ready Set Rocket, Wunderman, ML Rogers

Places I've worked on staff: FleishmanHillard, Ogilvy, Kirshenbaum Bond & Partners, Adler Boschetto Peebles & Partners, The Chapman Agency

Education: BA Advertising Copywriting, The University of Connecticut

Awards: Addy, Clio, Effie, Caples, McDonald's Silver Spatula (see below)

 

 
Before I got paid to write, I cooked about a quarter of a million hamburgers for McDonald's in high school. They don't hand out the Silver Spatula Award for sitting on your butt.

Before I got paid to write, I cooked about a quarter of a million hamburgers for McDonald's in high school. They don't hand out the Silver Spatula Award for sitting on your butt.

In addition to being a mediocre guitarist, I’m the proud owner of a theremin.