How do you champion the benefits of fracking without vexing your hyper-liberal sister? You start by featuring real stories of energy workers and everyday Americans demonstrating their commitment to safety and the environment.
Of course, doing my share of pro bono green energy work on the side didn't hurt. You’re welcome, sis.
Real people were featured in our print, digital and radio ads as well. By helping consumers understand the facts behind oil and natural gas, the effort achieved its goals and the campaign was ended. Creating a bittersweet final chapter to this influential story.
